The beautiful French Riviera ushered in a Chinese real estate creativity night in Monaco which attracted worldwide attention
MONACO, MONACO / ACCESSWIRE / July 15, 2019 / On the night of June 21 (local time of Monaco, France),v. Held by House.Ifeng.com, in collaboration with Pit.Ifeng.com and IFENG and guided by Digital Marketing Committee of China, Commercial Advertising Association, and Tiger Roar Award Organizing Committee, "Golden Cicada Cannes International Festival of Creativity" Award Ceremony and Banquet was held at Paris Hotel Monte Carlo Monaco. More than 200 Chinese, French, and Monegasque politicians and business delegates, cultural mavens, as well as representatives of award-winning enterprises attended this grand ceremony.
The award ceremony which was inaugurated in Monaco attracted attention from the who's who of political, business and cultural spheres of Monaco. That night, many internationally renowned guests, including Catherine FAUTRIER (ambassador of Embassy of Monaco in the People's Republic of China), Guy Antognelli (director of Monaco Government Tourism and Conference Bureau), Mr. Emmanuel Van Peteghem (representative chairman of SBM Group), Lu Huiying (consul general of Consulate of the People's Republic of China in Marseille), and Mr. Robert ROUX (councilor of Nice Town Hall) attended Awards Dinner.
As a large-scale advertising event focusing on real estate field, Golden Cicada Cannes International Festival of Creativity is aimed at incubating innovation by creativity, and creating an authoritative, prospective, and innovative platform in the communication field of the global real estate industry, as the key objective is to facilitate creativity of Chinese real estate entrepreneurs to permeate the rest of the world.
Shan Dawei, CEO of House.Ifeng.com, stated that Ifeng.com advocates global vision and Chinese feelings, and commits itself into bringing warmth and beauty to the global Chinese community. On one hand, Ifeng.com takes China to the world. On the other hand, Ifeng.com and House.Ifeng.com also actively introduce the creative ideas to provide the marketing service which is rich in creativity, insight and content to the excellent Chinese self-owned brands. The ultimate aim of the Golden Cicada Cannes International Festival of Creativity is both to keep with the global real estate trends and to present good Chinese creative works to the world.
The Golden Cicada Cannes International Festival of Creativity lasted for 3 months, and more than 50 famous real estate enterprises and projects were attracted, and a total of 268 real estate creativity works were collected for submission. After primary selection, online voting, and expert finial judgment, 38 pieces of works stood out and were nominated for the Golden Cicada Cannes International Festival of Creativity awards.
In the subsequent award giving ceremony, the creative advertisers and the real estate company representatives from lots of brands (such as Country Garden Holdings Company Limited, SUNAC, Agile Property, Peacock City, Midea, Wanda and Guangzhou R&F Properties Co. Ltd.) participated.
The branding and marketing personnel of these enterprises are concerned about how to drive business development with branding innovation. The Golden Cicada Cannes International Festival of Creativity not only created a brand-new platform for advertising creativity practice sharing and communication but also promoted the cultural creativity, business communication, and cooperation among industries.
On the sidelines of the main event of Golden Cicada Cannes International Festival of Creativity, CMO Master Class of Golden Cicada Cannes International Festival of Creativity was held in Cannes in the morning of June 20 (as per Central European Time). At this event, the chief marketing officer of world-renowned enterprises and representatives of award-winning enterprises such as Richard Cotton (content and creative director of Coca-Cola China), Philippa Snareface (chief marketing officer for global business marketing of Facebook), Sherilyn (founder and CEO of the school of marketing), CarolChen (vice president of gobal marketing of Royal Dutch Shell) shared "brand innovation and leading thinking".
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